Privacy Policy

WHO WE ARE

AB Element Ltd provides acoustic installation and related commercial interior services.

For the purposes of UK data protection law, AB Element Ltd is the controller of the personal information described in this notice.

You can contact us about privacy or data protection matters at:

INFORMATION WE COLLECT

We may collect personal information when you contact us through our website, by email, by telephone or through another business communication.

This may include:

• your name;
• company or organisation;
• email address;
• telephone number;
• project location;
• project type;
• proposed programme or timeline;
• information contained in your enquiry or correspondence;
• drawings, specifications or other project information you choose to provide separately; and
• records of communications between you and AB Element Ltd.

We only ask for information that is reasonably necessary to understand and respond to your enquiry or to manage a prospective or existing business relationship.

HOW WE USE YOUR INFORMATION

We may use your personal information to:

• respond to enquiries;
• review project requirements;
• discuss potential work, quotations or installation scopes;
• take steps requested by you before entering into a contract;
• communicate with clients, prospective clients, contractors, suppliers and professional contacts;
• provide and manage our services;
• maintain appropriate business and project records;
• meet legal, accounting or regulatory obligations;
• establish, exercise or defend legal claims; and
• protect our business, website and communications against misuse or fraud.

We do not currently use information submitted through the website for automated decision-making or profiling.

OUR LAWFUL BASES FOR USING YOUR INFORMATION

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract - where processing is necessary to take steps at your request before entering into a contract, or to perform a contract with you.

Legitimate interests - where it is reasonably necessary for us to respond to business enquiries, communicate with professional or commercial contacts, manage business relationships, maintain appropriate records or protect our business, provided those interests are not overridden by your rights and interests.

Legal obligation - where we are required to retain or use information to comply with applicable legal, tax, accounting or regulatory requirements.

We do not rely on consent simply to respond to ordinary project or business enquiries.

WEBSITE ENQUIRY FORM AND FORMSPREE

Our website enquiry form is processed using Formspree, a third-party form processing service.

When you submit the form, the information you enter is sent to Formspree for processing and delivery to AB Element Ltd. Form submissions may also be stored within our Formspree account.

The information submitted through the form may include:

• name;
• company;
• email address;
• telephone number;
• project location;
• project type;
• proposed programme or timeline; and
• your message.

We use Formspree only to receive and manage website enquiries. We do not currently connect the form to a CRM, advertising platform or marketing mailing system.

Formspree acts as a service provider processing form information on our behalf. Where personal information is processed outside the UK, appropriate data protection safeguards are used by the provider, including contractual safeguards where applicable. Formspree states that it relies on Standard Contractual Clauses for relevant international transfers.

WHO WE MAY SHARE INFORMATION WITH

We may share personal information where reasonably necessary with:

• service providers that support our website, email or business administration;
• Formspree, for website form processing;
• professional advisers such as accountants, insurers or legal advisers;
• manufacturers, suppliers, contractors or specialist project partners where this is necessary to review or deliver a project;
• public authorities, regulators or law enforcement where we are legally required to do so.

We do not sell personal information.

Where project information needs to be shared with a manufacturer, specialist or contractor, we will only share information that is reasonably relevant to the purpose.

HOW LONG WE KEEP YOUR INFORMATION

We do not keep personal information for longer than reasonably necessary.

As a general approach:

• enquiries that do not lead to work will normally be retained for up to 12 months after the last meaningful communication;
• information relating to projects, clients or contractual relationships may be retained for up to six years after the relationship or relevant project ends where necessary for contractual, legal, accounting or record-keeping purposes;
• information may be retained for longer where required by law or where reasonably necessary in connection with a dispute or legal claim.

We periodically review information and delete or securely dispose of it when it is no longer required.

SECURITY

We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet-based communication or electronic storage system can be guaranteed to be completely secure.

YOUR DATA PROTECTION RIGHTS

Depending on the circumstances and the lawful basis being used, you may have rights including:

• the right to ask for access to personal information we hold about you;
• the right to ask us to correct inaccurate or incomplete information;
• the right to ask us to erase personal information in certain circumstances;
• the right to ask us to restrict how information is used in certain circumstances;
• the right to object to processing based on legitimate interests;
• the right to data portability in certain circumstances; and
• rights relating to automated decision-making, where applicable.

Not every right applies in every situation.

To exercise a data protection right, contact:

info@abelement.co.uk

We may need to verify your identity before acting on a request.

We will respond to valid data protection requests in accordance with the time limits required by applicable law.

DATA PROTECTION COMPLAINTS

If you have concerns about how AB Element Ltd has handled your personal information, please contact us first at:

info@abelement.co.uk

We will consider the complaint and respond in accordance with applicable data protection law.

If you remain dissatisfied, you have the right to complain to the UK Information Commissioner's Office.

Telephone: 0303 123 1113

Make a complaint to the ICO

COOKIES AND WEBSITE TECHNOLOGIES

The AB Element website may use technologies that are necessary for the site to operate correctly.

If we introduce analytics, advertising, tracking technologies or other non-essential cookies in the future, we will update this notice and implement appropriate cookie information and consent controls where required.

CHANGES TO THIS PRIVACY NOTICE

We may update this privacy notice if our services, website, suppliers or data-processing activities change.

The latest version will always be available on this website.

Last updated: September 2026